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Welkom op het Malt-profiel van Martin!

Met Malt heb je toegang tot de beste freelance consultants voor jouw projecten. Neem contact op met Martin om te vertellen waaraan je behoefte hebt of zoek andere profielen op Malt.

Martin De Lusenet

Consultant/projectlead Marketing technologie & CRM

Kan reizen naar Heemskerk, Utrecht, Den Haag, Amsterdam

  • 52.5104
  • 4.6723
  • Tarief Op aanvraag
  • Werkervaring 7+ jaar
Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Martin hebt geaccepteerd.

Parttime , 4 dagen per week

Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Martin hebt geaccepteerd.

Locatie en reizen

Locatie
Heemskerk, Nederland
Kan bij je op kantoor werken in
  • Heemskerk en 50 km rondom
  • Utrecht en 10 km rondom
  • Den Haag en 10 km rondom
  • Amsterdam en 10 km rondom

Voorkeuren

Tijdsduur van de opdracht
  • tussen 3 en 6 maanden
  • ≥ 6 maanden
Sector
  • Automobiel
  • Digitaal bureau & IT-consultancy
  • E-commerce
  • Energie
  • Hightech
+4 andere
Bedrijfsomvang
  • 250 - 999 personen
  • 1000 - 4999 personen
  • ≥ 5000 personen

Checklist

Talen

  • Nederlands

    Tweetalig / moedertaal

Categorieën

Vaardigheden  (46)

Martin in het kort

Sterk in het vertalen van visie naar concrete resultaten. Veel ervaring in het opzetten van projecten en het managen van deze, Organiseren en stimuleren van het gebruik van data bij het verbeteren van processen en klantervaring. Werkend vanuit een sterke focus. 'The job needs to be done'. Spil tussen business en IT. Uitstekend in staat om business en IT effectief te laten samenwerken. Ruime ervaring met wat er komt kijken bij het inzetten van cloud-technologie. Adviseur/coach van senior-management en directie over een breed scala van onderwerpen. In staat om teams bovengemiddeld te laten presteren onder meer door een open en directe manier van communicatie en het stimuleren van samenwerking. Ervaring met oplossingen als Amazon Web Services, Pega Marketing/Decision Hub, Microsoft Dynamics365, HCL, SAS etc.

Werkervaring

ANWB

Business Consultant/Projectlead

Den Haag

november 2019 - Vandaag (2 jaren en 2 maanden)

Projectlead of the CRM change project at ANWB. Responsible for IT & business change. Together with the team implement the new technology and change the Way of Working. Advising senior management on the steps to take. Simplification and rationalisation of processes.

Rabobank

Program Manager Next Best Actions

Utrecht Area, Netherlands

augustus 2018 - december 2019 (1 jaar en 4 maanden)

Helping Rabobank to make a succes of it's PEGA Marketing implementation. Business consultant that's responsible for defining and managing functionale requirements and together with IT responsible for a successful roll-out in the digital- and face-channels. Product-owner of two squads. One squad responsible for making effective and efficient use of the enviroment (business logic, data science, reporting, managing NBA portfolio). The other squad responsbile for upscaling the supporting platforms by moving those to the cloud (AWS). Trusted advisor of the manager of the Customer Analytics department.

227 Data Scientists

Founding Member 227 Data Scientists Network

Utrecht Area, Netherlands

december 2017 - januari 2019 (1 jaar en 1 maand)

227 Data Scientists Network is an initiative of 227 Data Science. Goal is to set up a network of the best freelance data science professionals to meet and cooperate. Members are freelancers, working in jobs like Manager Customer Insights, Data Science Business Consultant, Data Scientist, Data Engineer etc. The network is 'invitation only'. People can only become member after screening of resume, personal interviews and testing of skills. In this way only the best people 'for the job' will populate the network.

ANWB

Business Consultant Marketing Technology  - Als freelancer

Den Haag

april 2017 - juli 2018 (1 jaar en 3 maanden)

Helping and managing a project at ANWB aimed at a complete renewal and upgrade of the Customer Intelligence platform. Setting up an environment with new solutions for analytics, campaign management and the marketing datawarehouse. Advising & inspiring senior management & the workforce to transform the ANWB into a more data-driven organisation.

PrimeSource LLP

Project Management Consultant  - Als freelancer

Kazakhstan/Holland

september 2016 - december 2017 (1 jaar en 3 maanden)

As a management consultant, in cooperation with the implementation partner (Prime Source LLP), modernising marketing /aCRM environments at large financial institutes in Kazachstan. Responsible for management consultancy, defining business requirements & advise on business change. Intermediate between business, IT and vendors.

227Media

Advisor Data Scientist Practice  - Als freelancer

Heemskerk

maart 2016 - december 2017 (1 jaar en 9 maanden)

Giving advice & helping the partners of 227Media with the new Data Science practice they are setting up. Member of the advisory board. Supporting the classification of candidates based on their data science skills. Matching clients requests with possible candidates.

ANWB

manager Customer Intelligence a.i.  - Als freelancer

Den Haag

december 2016 - april 2017 (4 maanden)

Helping ANWB during its restructuring phase in managing it's customer intelligence department. Partner in different change projects concerning data, campaign management and marketing.

Ziggo

eCRM Change Consultant  - Als freelancer

Utrecht Area, Netherlands

januari 2016 - juli 2016 (6 maanden)

The merger of UPC and Ziggo in 2015 makes it necessary to integrate CRM services in the new organization and set-up an effective and efficient proces for omni-channel marketing campaigns. As an eCRM change consultant I will support the Ziggo organization and the vendors to design, plan and implement (a part of) the change that’s needed.

ING Nederland

Manager Customized Marketing, Customer Intelligence

Amsterdam

februari 2013 - oktober 2015 (2 jaren en 8 maanden)

Managing a team responsible for implementing & managing customized marketing ('Op Maat') for customers of the ING NL label. Main responsibility: inspiring & helping the business to make good use of the new platform. Stimulate the use of data-driven, relevant and personalized offers ('Next Best Actions') in the 6 most important channels of ING NL. Deliver insights to keep the quality of NBA's up to standards. The team did implement marketing automation, advanced analytics, dashboards and helped the marketing & sales organization to work more agile.

ING - ING

Manager Program Management Customer Intelligence

Amsterdam Area, Netherlands

juli 2010 - februari 2013 (2 jaren en 7 maanden)

Manager of a team responsible for setting up, managing & implementing projects concerning customer-, marketing-, sales- and web-intelligence. Database & IT driven projects. Focus on internet, innovation, central decisioning and multi-channel usability.

ING - ING

Program Manager Customer Intelligence

Amsterdam Area, Netherlands

maart 2008 - augustus 2010 (2 jaren en 5 maanden)

Responsbile for integrating the Customer Intelligence departments (+/- 100 FTE) at ING Bank and Postbank as a result of the rebranding operation in 2008-2012 (ING).

ING - ING

manager Customer Data & Campaign Management

Amsterdam Area, Netherlands

januari 2004 - januari 2008 (4 jaren)

Managing a number of teams (+50 FTE) involved in a) setup, change and usage of the marketing databases of Postbank, ING Bank and RVS and b) analytics related to (above-the-line) marketing campaigns of the three labels.

ING - ING

Several functions as specialist & manager

Amsterdam

december 1989 - januari 2004 (14 jaren en 1 maand)

Started as a database researcher at Postbank. Worked as senior research manager, data resource manager and financial controller. Helped setting up a Marketing Support department at former ING Bank. Was responsible for managing teams in the areas of datawarehousing and campaign management .

Opleidingen