Vaardigheden
Martijn in het kort
Results-driven Brand & Marketing Leader with a strong focus on performance, growth, and collaborative leadership. With extensive experience in data-driven performance marketing, I excel at building and leading high-performing teams that drive measurable results and sustainable growth. Known for my ability to transform brands and drive high growth, I am passionate about creating and implementing innovative, data-focused campaigns that elevate performance and deliver outstanding ROI.
Werkervaring
- ViaLuxuryHead of MarketingVERMAAK & VRIJE TIJDjanuari 2024 - Vandaag (1 jaar en 3 maanden)Amsterdam, Nederland
- Objective: Develop and implement a completely new brand positioning and growth plan, including branding, media strategy, and online acquisition campaigns.
- Result: Rolled out a refreshed positioning, media strategy, and growth plan, achieving a 30% revenue increase within six months.
- Talpa E-CommerceOnline Marketing & Brand ManagerE-COMMERCEmei 2022 - januari 2024 (1 jaar en 9 maanden)Amsterdam, Nederland
- Objective: Lead the brand and performance team (8-12 FTE) to create a data-driven marketing strategy focused on increasing brand awareness and performance.
- Result: Developed and implemented a data-driven marketing plan, resulting in a 40% increase in revenue and a 120% improvement in ROI in paid media campaigns.
- CheflixMarketing LeadONDERWIJS & E-LEARNINGmei 2021 - juni 2022 (1 jaar en 1 maand)Amsterdam, Nederland
- Objective: Establish a full marketing structure across five countries, focusing on social media (Instagram, TikTok, Pinterest), Google Ads, SEO, and email campaigns.
- Result: Achieved 120% revenue growth and an 84% reduction in CPA through campaigns based on new media set-up, full funnel optimization and performance channels.
Externe aanbevelingen
Opleidingen
- NIMA-CNederlands Instituut voor Marketing2004
- BachelorgraadHogeschool Inholland1999