Vaardigheden
Margaux in het kort
Social Media professional with 11+ years’ experience with 8 years at Ogilvy&Social.Lab. Graduated from IHECS with a Master in Advertising.
Strategic, organizational and creative mindset, team player and strong analytical skills. I can handle your Social Media campaigns (organic &/paid) from A to Z.
Fluent in French, English and Dutch.
Employers: co-head of Social Media department at Havas Brussels, Social Account director at Ogilvy.Social Lab (8 years) & Warner Music Benelux as Digital Marketing Manager
Clients : Groupe Lu, Carrefour Groupe BE, Loterie Nationale, Groupe Ferrero, Groupe Henkel...
Full profile on Linkedin : Margaux Van Pelt
Werkervaring
- HavasCo-head of Social Media departmentSOCIALE NETWERKENmaart 2021 - september 2021 (6 maanden)Bruxelles, België• Build, motivate, lead and manage a team of social media professionals (4)• Portfolio client developpement (existing & new acquisition)• Finance management• Training clients & internal teams to the Social Media landscape, new features & trends• Work with platforms and other partners to build, execute and measure innovative social media plans that connect with audience and maximize engagement• Onboarding new clients/projects• Works hand in hand with Havas Créa, Media & Intelligence• Report to CEO’s of this joint ventureClients: Mondelez (Lu, Prince, Côte d'Or), BNP Paribas, Pearle, Bayer, Huawei, Universal Music, Luminus, Frisia, Schweppes (May Tea & Oasis)...
- Warner Music BeneluxDigital Marketing Manager IntérimVERMAAK & VRIJE TIJDapril 2019 - januari 2020 (9 maanden)Bruxelles, BelgiëWarner Music is one of the "big three" recording companies and the third largest in the global music industry.Develop and implement, on a local level, Digital and Social Media Strategies responding to artist’s specific needs/objectives;Develop recommendation and coordinate of digital tactical/strategic plans for the different Warner’s projects : Topsify, CRM, Digital Marketing…;Monitor and update the teams on the campaign effectiveness, presentation of Post-buy reporting campaign performances and learnings (KPI, daily optimizations,...);Manage budgets by guaranteeing the best media mix within a detailed digital strategy;Develop and manage the Warner Music Social Media Accounts & Content Strategy;Provide recommendation on Community & Conversation Management to Artists on Facebook, Instagram and YouTube.
- Ogilvy.Social LabSocial Media Account DirectorDIGITAAL BUREAU & IT-CONSULTANCYapril 2011 - augustus 2019 (8 jaren en 4 maanden)Bruxelles, BelgiëOgilvy Social Lab Brussels is ranked 3rd best Specialist/Digital Agency in the World in the leading global Effectiveness rankings (Warc Rankings) - 2019• Account management :Lead point of contact for the day-to-day client management, with respect of planning and deadlines.Responsible for the smooth running of the account -operationally, creatively,financially and answerable on these points to the clients and to the Managing Director.Build strong and enduring relationships with clients with understanding of the clients’ businessand of the key broader factors and trends shaping their markets and categories.Understand and participate to the client strategy: their brand positioning, business issues, competitive context and targets, digital ecosystem, social media objectives.Review all major deliverables (strategic briefs, reportings, social assets,...) and ensure Ogilvy&Social.Lab quality standards. Creative department’s most senior contact on a day-to-day basis and as such can add value to briefs, can judge work and can present it to clients convincingly.Measure and report all the defined KPI’s in order to proof• Project management skilfull :production of application, website, newsletter, bannering, video production, shooting production, graphical production with graphic designer, developer, production agency,…• Team management :Build the respect, loyal commitment and performance of my team members (1-10 people). By creating the best possible work environment and delegate effectively and appropriately.Managed social media initiatives of major accounts: Carrefour Belgium (hypermarchés, market & express - 3 years), Ice-Watch International (10 months - 23 countries) & Deutsche Bank as consultant (6 months)Languages: FR - NL - EN
1 externe aanbeveling
JL
Joan L. en 0 andere personen bevelen Margaux aan
8-3-2024
J'ai eu la chance de travailler avec Margaux chez Social Lab: un calme et une concentration sans faille, un esprit critique fin, une efficacité redoutable! Sans aucun doute un atout dans vos projets Social Media et digitaux en général !
Opleidingen
- Public Relations, Advertising, and Applied Communication with HonorIHECS, Bruxelles2009