Vaardigheden (20)
Liesbeth in het kort
A dedicated and results-driven brand & marketing professional with a highly successful background in the achievement of profitable business growth by creating and executing successful brand and marketing strategies for several sneakers, sports, lifestyle & fashion brands. I see projects like marketing and partnership opportunities to reach customer growth. High impact growth plans are designed to drive ROI. End-to-end strategies are used for marketing tactics. Insights are turned into actions. Combines online and offline channels to reach growth.
I aim to be a true game-changer and want to add to the circular economy. I believe that marketing has a responsibility to aim at sustainability & green marketing and to act as an inspirational forerunner. Hands-on and results-driven. Energetic with a positive mindset and I love a challenge. I do everything I do with a humor and a smile.
Werkervaring
- Aaiko AmsterdamInterim marketing & PR managerMODE & COSMETICAmaart 2022 - september 2022 (6 maanden)Amsterdam, NH, Nederland• Verantwoordelijk voor het beheren van de marketingkalender en het managen van de planning en budget.• Ontwikkelen van 360 graden offline- als online campagnes voor zowel B2B als B2C i.s.m. de E-commerce manager en Brandmanager.• Ontwikkeling en implementatie van social media strategie, waarbij de engagement met de bestaande en het creëren van nieuwe brandlovers centraal staat. Met aansluitend het bedenken en uitvoeren van social media campagnes, posts en passende captions.• Organiseren van events o.a. beurzen, collectie presentaties, PR & retail events.• Organiseren en uitvoeren van producties: campagne- en lookbook shoots.• Communiceren en onderhouden van relaties met de Nederlandse pers, online media en beheren van de samenwerkingen met influencers.• PR inkoop per seizoen voor het seeden van influencers.• Copywriting en uitsturen van persberichten.• Beheren van de PR showroom en het verzorgen van pers uitleen.• Aansturen van junior marketing & PR medewerker en stagiaires.
- ParvilleFounderHIGHTECHfebruari 2021 - Vandaag (3 jaren en 11 maanden)Amsterdam, NederlandStart-up of a booking WPA service. Focused on kids' activities in the cities with a focus on offering a database. Parents can make informed decisions by using the app.
- Het Marketing BuffetBrand & Marketing ConsultantCONSULTANCY & AUDITINGmaart 2019 - december 2021 (2 jaren en 9 maanden)Amsterdam, NederlandHet Marketing Buffet offers a marketing consultancy service for iconic brand building.We assist companies on their journey. Proud of the courage and persistence that I had to launch a new business and to obtain interesting customers and finalize their plans for commercial growth. Creating podcast for Sneakerjagers about sneakers and sustainability.
Externe aanbevelingen
Opleidingen
- Bachelor in Business Administration - International Marketing and ManagementInternational Business School - University of Groningen2003Bachelor in Business Administration – International Marketing & Management - International Business School -• Major in International Marketing and International Management (vocational training in English) Exchange program Erasmus University Rotterdam/ Faculty Business & Economy (Universidad Complutense de Madrid, all classes in Spanish)
- Roman Languages and Cultures, Propaedeutic in SpanishRijks University Groningen (RUG)1997Roman Languages and Cultures, University of Groningen (RUG), Propaedeutic in Spanish