september 2022 - juni 2023 (9 maanden)
Brussels, België
1. Actively promoted and marketed large-scale B2B events in the nonwovens industry, including OUTLOOK™, OUTLOOK™ INDIA, IMPERVIUS™, INDEX™, FILTREX™, MENA NONWOVENS EVENT, and the EDANA SUSTAINABILITY FORUM.
2. Strategically scheduled and optimised social media posts via Buffer, maximising engagement and expanding event reach (LinkedIn and Twitter).
3. Orchestrated targeted email campaigns via Mailchimp, resulting in increased event registrations and surpassing goals, often managing multiple promotional calendars simultaneously.
4. Managed the SWAPCARD event platform, ensuring seamless registration experiences for attendees.
5. Created visually captivating marketing assets using Canva, establishing a professional brand presence and branding consistency.
6. Organised event-related documents and supported promotion of online and in-person training courses, including Nonwovens Introduction, Fundamentals in Filtration, AHP Training Course, and more.
7. Collaborated closely with the EDANA team to align promotional efforts with objectives and target audience.
8. Monitored and analysed campaign performance, refining marketing strategies for optimal results.
9. Demonstrated strong project management skills, delivering assets on time and introducing fresh ideas.