- PWC BelgiumPaid search expertCONSULTANCY & AUDITINGjuni 2022 - Vandaag (2 jaren en 10 maanden)PwC is committed to providing quality audit, tax and consulting services to public and private clients in Belgium and internationally.My responsibilities as paid search expert for one of their clients:- Planning, execution and optimization of paid search campaigns- Evaluating relevant paid media KPIs vs market targets- Effective budget management to maximize performance
- BboxxDigital Marketing ManagerENERGIEmei 2021 - december 2021 (7 maanden)Bboxx is a next generation utility, transforming lives and unlocking potential. Bboxx exists to solve energy poverty and is working alongside governments and world-class international partners to help to achieve the United Nations’ Sustainable Development Goals.My responsibilities as digital marketing manager:- Writing the digital marketing strategy for Bboxx HQ and its markets- Social media management in cooperation with 3rd party agency (tools used: socialbakers)- Managing content and structure of the website in the WordPress CMS- Quarterly newsletters for external stakeholders- Reporting with tools like Google Data Studio
- Decathlon BelgiumDigital Marketing ManagerE-COMMERCEseptember 2018 - mei 2021 (2 jaren en 8 maanden)Evere, Belgium- Doubled the online revenue in less than a year- Recruited and managed a team of digital passionate people- Digital marketing strategy- 7 figure budget management
- Master of Science Business EconomicsKatholieke Universiteit Leuven2013MSc Applied Economics, Major International Business, Minor Marketing
- Postgraduate, Marketing ManagementHUB-EHSAL2014Postgraduate, Marketing Management
- Bachelor of Applied Science (B.A.Sc.), Toegepaste economische wetenschappenVrije Universiteit Brussel2012Bachelor of Applied Science (B.A.Sc.), Toegepaste economische wetenschappen
- Google Ads Search CertificationGoogle
- Google Ads Display CertificationGoogle
- Google Ads Video CertificationGoogle