Vaardigheden (14)
John in het kort
My Passion is to grow and improve businesses
Marketing & Sales
I love to help companies grow by implementing changes, drive transitions, merge organizations or by implementing new developments. I like to do this in international B2B, where I can add value based on my deep knowledge of various sides of the business – both the traditional side of Business with hands-on and practical knowledge as well as the modern digital side of Business with knowledge of what it takes to implement changes successfully and make it work for the company in terms of profitable growth.
The most important development that’s taking place is the one of Digital Transformation. This involves that the responsibility of Marketing is shifting more and more towards Sales; and that’s exactly where my knowledge and experience is focused on – at the edge of Marketing and Sales, approached from the side of Marketing, but with a solid knowledge of Sales.
My value for larger organizations is that I know that, mostly very complex environment, really well so I would be effective immediately. My value for smaller organizations is that I can bring in the professional knowledge and experience that I gained in the larger organizations that I worked for. This can be in any of the manufacturing sectors I have experience – machine building, food & beverage, electrical, transport & logistics, graphics or in equipment rental & leasing.
The way I work is to assess the environment and accumulate available knowledge and develop a view of the organizational capabilities, shortfalls and challenges. Based on this a solution gets defined after which implementation can start. I like to work on complex challenges under challenging circumstances.
My leadership style is goal oriented and situational with a preference for empowering teams but with the ability to quickly switch to a directive style where achieving the objective requires this.
Kind regards,
John Coppens
Werkervaring
- Schneider ElectricMarketing Manager Industry Belgium & Netherlandsmaart 2020 - Vandaag (4 jaren en 10 maanden)Amsterdam, NetherlandsBuilding 'best-in-class' and empowered team focused on driving growth for the Industry business• Marketing leadership (Industry Management Team member), reporting to VP Industry• Accountable for full marketing mix• Key priorities: define & implement strategy, team development, drive growth• Industries: Food & Beverage, Life Sciences, Water & Wastewater, Infrastructure, Material Handling & Logistics Responsibilities include: Portfolio management, product launches, strategy development & implementation, digital marketing & social media, people management, team development, change management
- Schneider ElectricSales Excellence Leadermaart 2018 - februari 2020 (1 jaar en 11 maanden)Hoofddorp, NetherlandsLeading Sales & Marketing Transformation programs to drive change in return for profitable growth. Programs focused on the following area's:• Sales Strategy (Go-To-Market Strategy, Commercial Policy)• Sales Management (Account Planning/LAMP/MillerHeiman, Account Mapping, Targeting, Pipeline Management, Forecasting, eCommerce, Digital)• Sales Process (Lead-to-Enquiry, Enquiry-to-Cash, Sales 2.0, Social Selling, Inside Sales)• Sales People Management (Assessment, Talent Management, Organization, Training)• Project Management (DMAIC, SIPOC)• Tools & Technology (CRM/salesforce.com, KPI's, Dashboards) Schneider Electric, the global specialist in energy management and automation, operates in over 100 countries with around 137,000+ employees worldwide. In 2018, the company generated revenues of €25.7 billion. We embrace our purpose to make energy mean something. A digitized, sustainable energy landscape is what we're building for people, homes, and business. At Schneider, we believe access to energy and digital is a basic human right. We empower all to make the most of their energy and resources, ensuring Life Is On everywhere, for everyone, at every moment. We provide energy and automation digital solutions for efficiency and sustainability. We combine world-leading energy technologies, real-time automation, software and services into integrated solutions for Homes, Buildings, Data Centers, Infrastructure and Industries. We are committed to unleash the infinite possibilities of an open, global, innovative community that is passionate about our Meaningful Purpose, Inclusive and Empowered values. www.se.com
- 4BusinessGrowthDirector / Ownerseptember 2015 - maart 2018 (2 jaren en 6 maanden)Amsterdam, Netherlands• Interim Management• Digital Marketing transformation• Digital Transformation• Lean Six Sigma support• Change Management• Project Management• Crisis Management• Business Transformation www.4businessgrowth.eu
Externe aanbevelingen
Opleidingen
- Business Economics, Commercial / SalesErasmus University Rotterdam1992Business Economics, Commercial / Sales
- Electrical/Electronics, Commercial TechniquesFontys University of Applied Sciences1988Electrical/Electronics, Commercial Techniques