Joey Vulperhorst, Growth Hacker / Advertising Specialist

Locatie: Amsterdam, Nederland

Kan bij je op kantoor werken in

Amsterdam en omstreken (tot 50 km)

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Agatha Frydrych

Backend Java Software Engineer

Baptiste Duhen

Fullstack developer

Amed Hamou

Senior Lead Developer

Audrey Champion

Web developer

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My name is Joey Vulperhorst. I am a growth marketing specialist with a strong focus on conversion optimisation.

During my career as a Growth Marketing professional, I have honed a strong focus on conversion optimisation, complemented by expertise in performance marketing, including SEO, PPC, paid social, and marketing automation. My background has equipped me with the skills necessary to excel in this role. For instance, my experience in managing over €30.000,- in monthly ad spend has consistently resulted in significant increases in conversion rates - whether through driving more revenue, leads (MQL's/SQL's), achieving a higher ROAS, or reducing the CPA.

My approach to growth marketing centers on systematic experimentation and data-driven strategies. By applying the GROWS process, I have successfully designed and implemented growth experiments in order to optimise performance and drive sustainable growth. Additionally, I am also proficient in using the pirate funnel to enhance each stage of the customer journey. Through focused CRO efforts, including A/B testing and user behavior analysis, I have significantly improved conversion rates.

These are the areas in which I am specialised:

Search engine marketing (PPC)
CRO (conversion rate optimization)
Search Engine Optimization (SEO)
Paid social
Marketing automation
Marketing Strategy: Go-to-Market Strategy/Customer Journey Mapping
Data analytics
A/B-testing/Running experiments

Flatline Agency

Growth Marketer

E-COMMERCE

september 2024 - december 2024 (3 maanden)

Amsterdam, Nederland

As a Growth Marketer at Flatline Agency, a specialized digital product development firm, I drive growth by strategically leveraging data-driven advertising and advanced demand generation tactics to fuel client success. My role includes:

• Digital Advertising Expertise: I manage and optimize campaigns across Google Ads and LinkedIn Ads, enhancing brand visibility and engagement for our diverse clientele.

• Demand Generation & Lead Nurturing: I lead initiatives that identify and cultivate high-quality leads, developing robust demand generation and lead nurturing strategies that convert interest into actionable business.

• Experimentation & Optimisation: By designing and executing A/B tests and performance experiments, I identify impactful changes that drive continuous improvement across our campaigns.

• Marketing Automation & Email Marketing: I implement and refine automated marketing workflows, from lead scoring to email marketing campaigns, to increase reach and engagement efficiently.

In this role, I’ve honed my ability to blend creativity with analytics to meet both Flatline Agency’s and our clients’ growth objectives.

CRO Data Analysis Growth Hacking Growth Marketing Leadgeneratie E-mail Marketing SEA Design Thinking Social Media Advertising

TenClub - The Art of Curiosity

Head of Growth

september 2023 - Vandaag (1 jaar en 8 maanden)

Amsterdam, Netherlands

As Head of Growth at TenClub, I've led a dynamic multi-channel marketing strategy, expertly managing campaigns across platforms like Meta, X, Reddit, and Pinterest. My role also involves enhancing the referral and email marketing initiatives, and leveraging drip campaigns via ActiveCampaign for targeted communication. A key aspect of my strategy is fostering strong PR connections, including media relations and ambassador programs, ensuring a comprehensive and impactful marketing presence.

Geheim van de Smith

Advertising specialist

PERS & MEDIA

juni 2022 - Vandaag (2 jaren en 11 maanden)

Amstelveen, Nederland

Verantwoordelijk voor het beheren en optimaliseren van (online) marketingcampagnes, via Google Ads, Meta Ads, LinkedIn ads, SEO en CRO.

SEA Facebook Marketing Google Analytics SEO

Rick Oud en 1 ander persoon bevelen Joey aan

Rick Oud

Vetus Talent

17-8-2023

Sinds januari beheert Joey onze socials -FB, IG, Pinterest- en Google advertenties en dat is tot op heden uiterst rendabel gebleken. Alhoewel de eerste periode wat stroef verliep, is dit inmiddels het tegenovergestelde; voor de Google remarketing campagnes hebben we een gemiddelde ROAS van 600%. Voor Facebook en Instagram ligt dit met een gemiddelde ROAS van 4,8 wat lager, maar alsnog zeer rendabel.

Concluderend kan ik zeggen dat de samenwerking met Joey zeer prettig is verlopen; komt afspraken na, is bereid meer te doen dan er wordt gevraagd en benaderd commerciële vraagstukken vanuit creatieve invalshoeken. Kortom, een echte professional waarmee we graag blijven samenwerken

Valentijn Ribbink

Advitas

28-10-2022

Sinds januari beheert Joey onze Social -FB, IG, Pinterest- en Google advertenties en dat is tot op heden uiterst rendabel gebleken. Alhoewel de eerste periode wat stroef verliep, is dit inmiddels het tegenovergestelde; voor de Google remarketing campagnes hebben we een gemiddelde ROAS van 6! Voor Facebook en Instagram ligt dit met een gemiddelde ROAS van 4,8 wat lager, maar alsnog zeer rendabel!

Concluderend kan ik zeggen dat de samenwerking met Joey zeer prettig is verlopen; komt afspraken na, is bereid meer te doen dan er wordt gevraagd en benaderd commerciële vraagstukken vanuit creatieve invalshoeken.

Bachelor's degree, Marketing / Commerciële economie (CE)

Hogeschool van Amsterdam

2022

Bachelor's degree, Marketing / Commerciële economie (CE)

Bachelor of Business

California State University San Marcos

2022

Bachelor of Business Administration - BBA, International marketing

Master's degree

ROC Horizon College

2019

Master's degree

Meta Certified Buying Professional