- Responsible for the humanization of the hyperloop technology and related projects and campaigns
- Responsible for setting up and developing the Hardt Hyperloop brand and the international strategic positioning of the brand
- Responsible for setting up, designing and executing the HyperSummit brand
- International Spokesperson of Hardt Hyperloop
- Project Management & Creative Director of the HyperSummit edition 2018 in Jaarbeurs Utrecht
- Project Management & Creative Director of The Grand Reveal, major event with a global live stream. responsibilities included scriptwriter, stage designer, lobbying presence (including the Dutch Minister, European Commissioner and President FME), brand designer, stakeholder management from partners (Tata Steel, Royal, IHC, Royal Bam Group, Continental, ABB, Prysmian Group, Goudsmit, Busch, EIT InnoEnergy, NEP Group en FME)
- Creative Director of various video campaigns
- Scriptwriter of several video scripts
- Creator, designer, and executor of the Hardt Hyperloop Magazine
- Creator and Project Manager of The Hyperloop Experience
- Designer and Project Manager of The Hyperloop Pavilion (Interactive Hyperloop stand of 100 square meters and one of the largest stands during the Innovation Expo 2018)
- Lobby activities nationwide for hyperloop developments within public organizations and stakeholders
- Business development research on Saudi Arabia region
- Writing and coordination of several opinion articles including an article on the potential of hyperloop based on the Tristate City model with Peter Savelberg and the biggest challenge of hyperloop: public adoption