PPC
As a Paid Search Manager, I am highly skilled in managing and optimizing PPC campaigns to drive targeted traffic and conversions.

I have a strong understanding of how SEA can drive value for a business, follow the latest SEA trends and use my expertise to develop and implement effective PPC strategies.
I have a track record of success in improving ad performance and driving ROI while also driving growth. As an e-commerce specialist, the KPIs I primarily focus on within the channel are: click through rate (CTR), conversion rate (CVR), return-on-ad-spend (ROAS).

Depending on the marketing tech set-up and the availability of data: I've setup and worked with customer lifetime value (CLV), customer acquisition costs (CAC), unit economics and return on marketing investment (ROMI).

Leadership
As a previous Head of Performance marketing I am able to think and bring various specialists together, break down silos and improve communication. I'm comfortable translating business strategy and objectives into marketing key results and initiatives.
Need your team to work in a more structured way? I helped my team get comfortable with working in sprints using Jira.

You can approach me for
- SEA advertising/consulting (6+ years hands-on campaign management)
- Performance marketing strategy
- Google Data Studio
- GA4 & Universal Analytics (set-up & training)
- Tracking
- Performance marketing team management

Tooling I've worked with:
- Google Ads Manager
- Semrush
- bGenius
- Channable
- UA & GA4
- Google Tag Manager
- Hotjar
- Atlassian (Jira, Confluence)
- Miro

If you believe me to be a good fit for your project. We can set-up a call to discuss your needs and see how I could help you to the best of my ability.