september 2008 - mei 2018 (9 jaren en 8 maanden)
- Developed the general concept, user interface logic and layout, traffic distribution algorithms, anti‑cheat modules of the initial Traffic Shop v1 and officially launched the service in April 2009.
- Was the main driving power behind further business improvements such as building relationships with top industry advertisers and publishers which resulted in 215% revenue growth in the first two years.
- Led global Traffic Shop update to v2 by integrating the current platform with the third‑party ad serving software OrbitSoft Ad Server (https://orbitsoft.com). The main update features: new ad types (programmatic ads, rich media, video, in‑app, etc.), implementation of RTB, implementation of advanced pricing models, non‑adult expansion. This resulted in 250% revenue growth and $1M+ monthly turnover by the end of 2014.
- Represented Traffic Shop company at various international professional conferences which included team management & coaching, negotiations with potential customers, running public presentations.
- Developed compliance and security policies and overlooked their implementation.
- Controlled all financial flows.