I help product-centered startups to create great brand strategies & enhance their mission in the world to up their game 🚀
I leverage your TEAMS' vision and the experience actually lived by your CLIENTS to precise together
> The purpose of your business
> Your brand's vision, mission, values
> The way you will embody them on a daily basis - with your teams and within your market,
> The great experience your clients will live on every touchpoint 🏓
🦹♀️ Consumer insights are my favorite guests stars to make the project successful
💫 Alignement will be our team-tagline
Ok, what documents do we have in the end ?
> An actionable brand book 🎉
> A storytelling playbook to always know how to tell your brand's story (to investors, your market, to your podcaster friend) 🎯
> An experience playbook to offer the best brand experience to your customers and your teams 💝
👋 WHO AM I ?
My name is Camille and I am a fierce ambassador of the brand in growth strategies. I spend my time sharpening my methods and exploring innovative insights, that's why I worked in challenging environments : advertising agency, consulting firm, staturp, Fortune 500 company, in France and abroad (UK, Spain, Ireland).
Now i design ambitious brand strategies for french startups to help them design the best experience, product or brand for their stakeholders. I am currently in Amsterdam exploring this great ecosystem :)
📍Some examples of projects I worked on :
For a famous public Transportation Company 🚄, I participated into implementing new innovation habits and processes and creating an Innovation Lab (interviews, research/benchmark/opportunity reports, process, branding, positioning).
For a French Luxury group 👑, I helped define the positioning strategy and value their Métiers d'Art through research-directed workshops (competitive reviews, opportunities, communication/events agenda).
And global rebranding projects for ambitious french startups such as Pyxo, LegalPlace, Bump ...