Vaardigheden
Sector-expertise
Barbara in het kort
Results-Driven Marketing Leader | Beauty & Personal Care | Innovation & Strategy
International marketing professional with 15+ years of experience in cosmetics and personal care, including 7 years in leadership roles. I combine a strong scientific background with deep industry expertise, having driven product innovation, brand strategy, and go-to-market execution across global beauty giants.
Starting as a neuroscientist, I transitioned to L’Oréal, where I spent 8 years shaping product marketing for brands like La Roche-Posay and Carita. I specialized in NPD, innovation roadmaps, and multi-channel communication strategies, covering pharmacies, perfumeries, beauty institutes, and medical devices.
I then led a corporate beauty venture at Philips before managing the Global No.1 female hair removal portfolio, overseeing P&L, product strategy, and marketing communications. My track record spans B2B and B2C brands, delivering disruptive innovations, fostering high-performing teams, and driving business growth through integrated, results-focused strategies.
Let’s build the future together.
Werkervaring
- BET MARKETINGInnovation, Marketing and Business Advisorseptember 2024 - Vandaag (8 maanden)Amsterdam, NetherlandsCreating innovative roadmaps by leveraging consumer insights, market trends, and navigating regulatory frameworks to deliver impactful, compliant solutions.Delivering customized marketing strategies that align with business goals, ensuring smooth coordination across channels and teams to achieve impactful results.Provide complete branding and communication solutions that engage your audience and build connections across all platforms.
- PHILIPSPortfolio Marketing Leader Grooming & Beautyseptember 2022 - september 2024 (2 jaren)Amsterdam, NetherlandsManaging the Global No. 1 female hair removal portfolio. Define the portfolio business strategy (where to play and how to win). Ensure excellence in strategy execution for all touch-points in all the markets. Strengthen the product proposal working closely with the business on the category management. Establish the brand positioning. Manage the A&P budget. Align the business and market requests to create disruptive advertising campaign (TVC, social and digital).
- PHILIPSVenture Leader Grooming & Beautymei 2020 - september 2022 (2 jaren en 4 maanden)Amsterdam, NetherlandsExplore business opportunities in new and existing value spaces in the grooming & beauty domain. Investigate new concepts and business models. Define the problem-solution fit and evaluate its alignment with the business strategy and the relevant trends in the market. Assess the value of new product and technology developments and their scaling potential Lead a cross-functional team by setting out a lean validation plan, following the VPC, NBX and lean start-up methodologies. Connect and build a relationship with potential partners. Report out to the venture portfolio board, justifying further exploration and funding.
1 externe aanbeveling
MB
Marine Braque en 0 andere personen bevelen Barbara aan
18-2-2025
Working with Barbara has been an incredible experience. She played a crucial role in helping us define our brand positioning, refine our marketing objectives, and clearly identify our target audience. Thanks to her expertise and strategic guidance, we were able to attract our first customers and set a strong foundation for growth.
Barbara’s deep understanding of marketing, combined with her hands-on approach, made a real difference in shaping our business strategy. We highly recommend her to any company looking to refine its brand, reach the right audience, and achieve impactful results.
Thank you, Barbara, for your invaluable support!
Barbara’s deep understanding of marketing, combined with her hands-on approach, made a real difference in shaping our business strategy. We highly recommend her to any company looking to refine its brand, reach the right audience, and achieve impactful results.
Thank you, Barbara, for your invaluable support!
Opleidingen
- Mastère Spécialisé, Stratégie, Conseil et OrganisationESCP Business School2011Mastère Spécialisé, Stratégie, Conseil et Organisation
- Doctor of PhilosophyPierre and Marie Curie University2010Ph.D, Neurosciences
- Master of BiotechnologyUniversità Degli Studi Di Torino2007Master, Molecular Biotechnology