Axel Peters

Supported and lead the migration from a legacy SAP financial system to a new and improved SAP 4 HANA infrastructure. Program Owner of a single global CRM project for Webfleet Solutions, which consolidated multiple functional team operations and data needs into the Salesforce platform. Hands-on configuration experience with the following Salesforce platform tooling: Sales Cloud, Service Cloud, Pardot (Marketing), Communities, Salesforce Voice, Tableau CRM. Initiation of a business intelligence team making use of PowerBI and data cubes to develop insights across multiple applications for better reporting. Responsible for the Implementation of release automation solution (AutoRabit) to rapidly develop/test and deploy using multiple teams (external and internal) while minimizing impact to business as usual operations. Provide leadership and be a direct report to multiple teams of engineers to meet ongoing project demands and business goals.

Research and develop a roadmap to improve the global IT landscape which supports Sales, Service, and Marketing functional teams. Presented and drove the business case to simplify multiple IT systems and business processes into one consolidated and well-connected platform such that we are able to harmonize our global data and streamline our processes. Lead a team of Application Engineers using Agile & Kanban operational practices using Jira Software to manage business projects and day to day operational requests Maintain and improve data Integration functionality Provided business process upgrades using AI, BigData, Automation, Analytics, and Lean practices Applications supported: Eloqua Salesforce (Sales Cloud) Oracle ICS Oracle RightNow PureCloud Genesys DocuSign PandaDoc

Full overhaul of Salesforce and Sales systems for Middle-East, USA and Africa. Global implementation of Pardot to promote Marketing to Sales process synergy. Design Sales mobile UI capabilities and adoption Assimilation of Customer Service and Quality Management processes within Salesforce Define Sales Targets and Dashboards to monitor operational performance Program and develop using APEX a self-learning forecast methodology to determine the possibility to close and forecast improvement.