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Welkom op het Malt-profiel van Annelies!

Met Malt heb je toegang tot de beste freelance consultants voor jouw opdrachten. Neem contact op met Annelies om te vertellen waaraan je behoefte hebt of zoek andere profielen op Malt.

Annelies Vollmuller

Content marketeer / Omnichannel marketeer / Social

Kan reizen naar Amsterdam, Den Haag, Utrecht, Arnhem

  • 52.3728
  • 4.8936
  • Indicatief tarief € 650 / dag
  • Werkervaring 7+ jaar
Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Annelies hebt geaccepteerd.

Deze freelancer heeft aangegeven parttime beschikbaar te zijn, 4 dagen per week, maar heeft dit meer dan 7 dagen niet meer bevestigd.

Parttime , 4 dagen per week

Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Annelies hebt geaccepteerd.

Locatie en reizen

Locatie
Amsterdam, Nederland
Kan bij je op kantoor werken in
  • Amsterdam en 50 km rondom
  • Den Haag en 10 km rondom
  • Utrecht en 10 km rondom
  • Arnhem en 10 km rondom

Checklist

Malt-handvest ondertekend
Het handvest bekijken

Geverifieerd e-mailadres

Talen

  • Nederlands

    Tweetalig / moedertaal

Categorieën

Vaardigheden (24)

Annelies in het kort

Storyteller, strategist, content specialist, project manager and marketer.

My goal is to help clients. Through creativity and data. By serving them content the way they want it, through the right channel, at the right time.

Werkervaring

YLLW

Eigenaar YLLW  - Als freelancer

Berlin, Germany

januari 2013 - Vandaag (10 jaren)

For the last years I like to experiment and try to learn as much as possible. I try to do this in multiple ways.
- Freelance marketeer
- Webshop owner (schrobshop.nl)
- Concert photographer (coda.photos)

Zalando - Zalando Germany

E-commerce

Senior Social Media Strategist  - Als freelancer

Berlin, Germany

februari 2022 - december 2022 (10 maanden)

Market Expansion Eastern Europe
Create the Strategy for the Expansion, with a focus on gaining awareness in the key new markets and building a following in our existing social media channels.

Local Market Always on Strategy
Create the always on strategy for local markets

Merge
Set up new structure for local Facebook pages

Campaigns
Create campaigns for beauty, sustainability and live shows

Coöperatie VGZ

Banken & verzekeringen

Marketeer  - Als freelancer

Arnhem, Netherlands

september 2021 - januari 2022 (4 maanden)

Sales
Online sales campagnes via social media and Google Ads

Branding campagnes
Content creation + collaborations with health associations and employers

Free publicity
Coverage in local media and national media (f.e. NOS)

Slachtofferhulp Nederland

Openbare veiligheid

Projectmanager / Contentmanager

Utrecht, Nederland

april 2021 - september 2021 (5 maanden)

Research and development platform for professionals: https:// www.slachtofferhulp.nl/professionals/

Nationale-Nederlanden

Banken & verzekeringen

Editor In Chief

The Hague, Netherlands

januari 2018 - april 2021 (3 jaren en 3 maanden)

As an Editor in chief, my responsibility was to:
- Projectmanagement for big scale content projects
- Provide input on messaging, positioning, and process, ensuring communications are compelling and aligned with our desired voice and tone
- Develop content related strategies

As a Omnichannel marketer, I was responsible for the growth and retention of the NN customers. In my scrum team we were responsible for the end-to-end delivery of campaigns. My role in this team contained:
- Content creation and distribution (owned and paid media)
- Optimize campaigns and the customer journeys based on data
- Online advertising (use of social media, managing media agencies for Display, Affiliate, SEA)
- Developing of tools to increase conversion
- Point of contact for internal and external stakeholders
- Advising on marketing and the deployment of the right marketing mix

As a Social Content Lead I was responsible for
- Developing (omnichannel) content strategy and guidelines
- Make sure that everything we create is data driven
- Organize / host internal events
- The overall social media content calendar

Delta Lloyd

Banken & verzekeringen

Social Media Manager

Amsterdam, Netherlands

augustus 2016 - november 2018 (2 jaren en 3 maanden)

Social media marketeer / social media manager at Delta Lloyd. Since august I have been working on the following topics:
- Create a social media strategy in close cooperation with branding and corporate communication
- Being the linking pin of several business unites: create one tone of voice on social media and at our content platform, merge business objectives, create one content calender.
- Integration of Delta Lloyd and Nationale-Nederlanden

Social service:
- Implementing WhatsApp in business lines
- Managing the social hub / webcare agents
- Ensuring customers are experiencing excellent service (servicelevels / tone of voice etc.)
- Continuously develop social service

Social content
- Create brand awareness
- Strategically use social media in branding, sponsoring and marketing to support business objectives
- Optimize content & advertising in partnership with media agencies
- Strategic oversight of social content calendar: which includes managing the day to day activity advertising, creating content and ensure all-round consistency
- Employee advocacy

Social monitoring
- In-depth reporting, analysis and data-driven recommendations
- Crisis communication

Results:
- Social Media Insurance Monitor : started as nr. 23 in 2015 / nr. 13 in 2016 / nr. 7 in 2017
- Digital Dialogues Pulse: nr. 2 in the field of insurances

I love marketing and social media marketing. Why? I believe you achieve the best results if your brand has presence at channels where the target audience is already active. We all know that social media is one of the most popular online hangouts.

Member Get Member Company

Softwareproductie

Campagnemanager

Het Amsterdamse Bos, 1182 DA Amstelveen, Netherlands

januari 2016 - juli 2016 (6 maanden)

Member Get Member Company provides a white label applications that creates ambassadors of existing clients through word-of-mouth. When it comes to driving sales to an (online) brand, nothing beats word-of-mouth marketing and referrals. My job is to be a selling consultant with digital skills, so my clients achieve optimal results.

De Friesland Zorgverzekeraar

Banken & verzekeringen

Social media en online communicatie

Leeuwarden, Netherlands

september 2009 - december 2015 (6 jaren en 3 maanden)

- Kickstart the social media channels in general
- Creating and implementing the Social media strategy
- Online marketing / communications
- Communications consultant Sport op Basisscholen
- Employee advocacy / internal reporting
- Implementing webcare in the organisation
- Social media marketing / content creation
- Social advertising
- Organise events
- Developing a contentplatform at defriesland.nl

Previous positions: Eventmanager 'Samen Reanimeren', Project consultant change management, customer relationship representative, counseling of new recruits, organizer teambuilding day

Opleidingen