Welkom op het Malt-profiel van Annelies!
Deze freelancer heeft aangegeven parttime beschikbaar te zijn, 4 dagen per week, maar heeft dit meer dan 7 dagen niet meer bevestigd.
Parttime , 4 dagen per week
Locatie en reizen
- Locatie
- Amsterdam, Nederland
- Kan bij je op kantoor werken in
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- Amsterdam en 50 km rondom
- Den Haag en 10 km rondom
- Utrecht en 10 km rondom
- Arnhem en 10 km rondom
Checklist
Malt-handvest ondertekend
Het handvest bekijken
Talen
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Nederlands
Tweetalig / moedertaal
Categorieën
Vaardigheden (24)
Annelies in het kort
My goal is to help clients. Through creativity and data. By serving them content the way they want it, through the right channel, at the right time.
Werkervaring
YLLW
Eigenaar YLLW - Als freelancer
- Freelance marketeer
- Webshop owner (schrobshop.nl)
- Concert photographer (coda.photos)
Zalando - Zalando Germany
E-commerce
Senior Social Media Strategist - Als freelancer
Create the Strategy for the Expansion, with a focus on gaining awareness in the key new markets and building a following in our existing social media channels.
Local Market Always on Strategy
Create the always on strategy for local markets
Merge
Set up new structure for local Facebook pages
Campaigns
Create campaigns for beauty, sustainability and live shows
Coöperatie VGZ
Banken & verzekeringen
Marketeer - Als freelancer
Online sales campagnes via social media and Google Ads
Branding campagnes
Content creation + collaborations with health associations and employers
Free publicity
Coverage in local media and national media (f.e. NOS)
Slachtofferhulp Nederland
Openbare veiligheid
Projectmanager / Contentmanager
Nationale-Nederlanden
Banken & verzekeringen
Editor In Chief
- Projectmanagement for big scale content projects
- Provide input on messaging, positioning, and process, ensuring communications are compelling and aligned with our desired voice and tone
- Develop content related strategies
As a Omnichannel marketer, I was responsible for the growth and retention of the NN customers. In my scrum team we were responsible for the end-to-end delivery of campaigns. My role in this team contained:
- Content creation and distribution (owned and paid media)
- Optimize campaigns and the customer journeys based on data
- Online advertising (use of social media, managing media agencies for Display, Affiliate, SEA)
- Developing of tools to increase conversion
- Point of contact for internal and external stakeholders
- Advising on marketing and the deployment of the right marketing mix
As a Social Content Lead I was responsible for
- Developing (omnichannel) content strategy and guidelines
- Make sure that everything we create is data driven
- Organize / host internal events
- The overall social media content calendar
Delta Lloyd
Banken & verzekeringen
Social Media Manager
- Create a social media strategy in close cooperation with branding and corporate communication
- Being the linking pin of several business unites: create one tone of voice on social media and at our content platform, merge business objectives, create one content calender.
- Integration of Delta Lloyd and Nationale-Nederlanden
Social service:
- Implementing WhatsApp in business lines
- Managing the social hub / webcare agents
- Ensuring customers are experiencing excellent service (servicelevels / tone of voice etc.)
- Continuously develop social service
Social content
- Create brand awareness
- Strategically use social media in branding, sponsoring and marketing to support business objectives
- Optimize content & advertising in partnership with media agencies
- Strategic oversight of social content calendar: which includes managing the day to day activity advertising, creating content and ensure all-round consistency
- Employee advocacy
Social monitoring
- In-depth reporting, analysis and data-driven recommendations
- Crisis communication
Results:
- Social Media Insurance Monitor : started as nr. 23 in 2015 / nr. 13 in 2016 / nr. 7 in 2017
- Digital Dialogues Pulse: nr. 2 in the field of insurances
I love marketing and social media marketing. Why? I believe you achieve the best results if your brand has presence at channels where the target audience is already active. We all know that social media is one of the most popular online hangouts.
Member Get Member Company
Softwareproductie
Campagnemanager
De Friesland Zorgverzekeraar
Banken & verzekeringen
Social media en online communicatie
- Creating and implementing the Social media strategy
- Online marketing / communications
- Communications consultant Sport op Basisscholen
- Employee advocacy / internal reporting
- Implementing webcare in the organisation
- Social media marketing / content creation
- Social advertising
- Organise events
- Developing a contentplatform at defriesland.nl
Previous positions: Eventmanager 'Samen Reanimeren', Project consultant change management, customer relationship representative, counseling of new recruits, organizer teambuilding day
Weet u het zeker? Je aanbeveling zal permanent verwijderd worden
Opleidingen
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Bachelor of Arts in Communication
NHL Hogeschool
2009 Bachelor, English & Communication
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Bachelor of Applied Science (BASc), English & Communication
City University of Hong Kong
2008 Bachelor of Applied Science (BASc), English & Communication